Google Search Central Blog https://developers.google.com/search/blog/ Official news for web professionals about Google Search, related products, and events. Introducing Search Generative AI performance reports in Search Console https://developers.google.com/search/blog/2026/06/gen-ai-performance-reports Today, we're excited to announce the launch of new Search Generative AI performance reports in Search Console, including dedicated reports for Search and Discover, to help you understand your site's visibility within generative AI features on Search. ]]> Wed, 03 Jun 2026 00:00:00 +0000 2026-06-03-Introducing-Search-Generative-AI-performance-reports-in-Search-Console A new resource for optimizing for generative AI in Google Search https://developers.google.com/search/blog/2026/05/a-new-resource-for-optimizing As people increasingly gravitate to generative AI experiences and find information in new ways, we're publishing a new resource to help website owners, SEOs, and developers understand how to optimize their content for appearance in generative AI features in Search, and in turn Google Search overall. ]]> Fri, 15 May 2026 00:00:00 +0000 2026-05-15-A-new-resource-for-optimizing-for-generative-AI-in-Google-Search Introducing a new spam policy for "back button hijacking" https://developers.google.com/search/blog/2026/04/back-button-hijacking Today, we are expanding our spam policies to address a deceptive practice known as "back button hijacking", which will become an explicit violation of the "malicious practices" of spam policies, leading to potential spam actions. ]]> Mon, 13 Apr 2026 00:00:00 +0000 2026-04-13-Introducing-a-new-spam-policy-for-"back-button-hijacking" Search Central Live is Coming to Shanghai in 2026! https://developers.google.com/search/blog/2026/04/scl-shanghai-2026 We are hosting Search Central Live Shanghai 2026 on May 15. This event is structured for the local community, with a specific focus on optimizing sites that target users outside of China. ]]> Thu, 02 Apr 2026 00:00:00 +0000 2026-04-02-Search-Central-Live-is-Coming-to-Shanghai-in-2026! New Location for the Google Crawlers' IP Range Files https://developers.google.com/search/blog/2026/03/crawler-ip-ranges Just a short note this time! ]]> Tue, 31 Mar 2026 00:00:00 +0000 2026-03-31-New-Location-for-the-Google-Crawlers'-IP-Range-Files Inside Googlebot: demystifying crawling, fetching, and the bytes we process https://developers.google.com/search/blog/2026/03/crawler-blog-post If you tuned into episode 105 of the Search Off the Record podcast, you might have heard us diving deep into a topic that is close to our hearts (and our servers): the inner workings of Googlebot. ]]> Tue, 31 Mar 2026 00:00:00 +0000 2026-03-31-Inside-Googlebot:-demystifying-crawling,-fetching,-and-the-bytes-we-process Search Central Live Asia Pacific 2026: Get Ready for Sydney and more! https://developers.google.com/search/blog/2026/03/scl-apac-2026 It's that time of the year again! Let's talk about the Search Central Live (SCL) schedule for the Asia Pacific (APAC) region. We have mapped out a series of events designed to connect you with our Search teams and fellow community members. Here is everything you need to know about our plans for the year, at least for the APAC region. ]]> Fri, 20 Mar 2026 00:00:00 +0000 2026-03-20-Search-Central-Live-Asia-Pacific-2026:-Get-Ready-for-Sydney-and-more! Search Central Live is coming to Canada! https://developers.google.com/search/blog/2026/03/scl-canada-2026 Our event series, Search Central Live, is coming to Toronto, Canada on April 21, 2026 for the first time! The event series has been a great way for communities to connect with each other and Googlers to learn more about the web ecosystem and how Google Search works and exchange ideas. ]]> Wed, 11 Mar 2026 00:00:00 +0000 2026-03-11-Search-Central-Live-is-coming-to-Canada! Google's February 2026 Discover Core Update https://developers.google.com/search/blog/2026/02/discover-core-update Today we've released the February 2026 Discover core update. This is a broad update to our systems that surface articles in Discover. Our testing shows that people find the Discover experience more useful and worthwhile with this update. ]]> Thu, 05 Feb 2026 00:00:00 +0000 2026-02-05-Google's-February-2026-Discover-Core-Update Search Central Live is coming back to South America https://developers.google.com/search/blog/2026/01/search-central-live-brasil-argentina We're excited to announce that Search Central Live is returning to São Paulo and to Buenos Aires in 2026. Following many years of successful events in the region, we're continuing our mission to help local businesses enhance their site's performance in Google Search. ]]> Mon, 26 Jan 2026 00:00:00 +0000 2026-01-26-Search-Central-Live-is-coming-back-to-South-America